CLASS 4: 7 steps of Writing Effectively:
focus: American AUDIENCE
TODAY’S QUIZ 1
Look at the following story from AZ Central
about Chandler Gilbert and careers:
https://www.azcentral.com/story/sponsor-story/chandler-gilbert-community-college/2019/04/16/high-paying-jobs-arent-unreachable-community-college/3473443002/ (Links
to an external site.)
QUIZ 1 QUESTION SETUP (there will be 3 Q’s based on this and article
on quiz)
A)On Discussion group 3: Cut and paste the below
categories and fill them out BRIEFLY.
(WOW IS I):
In
this article about CGCC, briefly fill out, in your opinion 1-5 below:
1)Who/What,
2)Outlook (tone,
agenda, point of view)
3)Why Now
(Timing)
4)Impact So Far (what
does the story change or support/diminishes)
5)So What
6)Implications (who
and what does story affect)@
B)Quiz questions removed…C’mon…you didn’t think it would
be that easy to find them before actual quiz day?
your sources for your research
paper?@
Flashback to last week warning about job
application id theft:
https://latesthackingnews.com/2019/08/27/attackers-target-company-recruitment-processes-with-phoney-job-applications-loaded-with-quasar-rat/
TUES Quiz 2: READ: NEW VENTURES:
8 Absolutely No Bullshit Things
Every Entrepreneur Should Know
READ
: https://exversiondata.wordpress.com/2015/01/28/8-absolutely-no-bullshit-things-every-entrepreneur-should-know/
HOW quizzes are graded: 0-10 pts (magic number = 80)
10: DETAILED answer
with supporting quote(s) or example(s) from reading
9: Detailed, but 1
weak part / not best quote or example
8: OKAY detail, but weak or no quote
6-7: It could be
written by someone without reading/referencing article
REMINDER: 120/25
students go to Career Services + selfie
(1
so far) by NEXT THURSDAY to reduce to 7/8 arguments in final research paper
I)Discuss HW 1
results / Collect HW 1
ENG101 HW2 DUE TUESDAY (on the Career Analysis handout): Any Questions?
II)What are the 7 steps ANY piece of public
writing must go through before presenting?
I. Prewriting: PARTS
+Audience
(Audience, timing, 10 tools/ tones of appeal, etc)
II. Brainstorming content/
outline or notes, googling, research
III. starter draft/ zero draft (purpose)
IV. first draft
V. Revising [for content] drafts
VI. Proofreading [for errors]
III)American AUDIENCE issues are IMPT when
figuring out the Problem and the Analysis of P.A.R.T.S. of a solution
1)AUDIENCE: are you writing/presenting/marketing
like a diary, only for yourself? If not, you have an audience. Question to ask about AUDIENCE as you start to work past ‘P’ of PARTS
BUT ALWAYS BEFORE Planning or writing:
(A) What is your main audience? What kind of things do they want to read/ see
that establishes your purpose (entertain, anger, persuade, sell, etc)?
(B)Do
your topics and general tone match that audience and your purpose or do they
‘turn off’ or offend?
(C)Can
you narrate, write, your specific experience or a product in a way that has strong
appeal to your target audience, but enough cross-over value for a general
audience?
(D)Are there any cultural differences
that don’t translate or taboos that will create issues/change the mood of how
they receive your purpose/message?
[to be address in OCT : GLOBAL
AUDIENCE]
Why profile an audience?: avoid unnecessary work, goals, solution dead ends,
inappropriate language/images, examples inappropriate for intended audience
American
AUDIENCE centered SCENARIO:
Problem: sell a car.
PROBLEM
w/AUDIENCE: How do you target the middle class population now in their 30’s
-40’s (minivan dads & soccer moms) with kids, that grew up with pop hip hop
and want to think of themselves as ‘the cool parents’, when you are selling
minivans…
https://www.youtube.com/watch?v=pUG3Z8Hxa5I
Hand Gestures, auto tune,
etc…
What hip hop tropes did they research?
--- what did they do
to reach the specific audience demographic? Images? Music?
Words/lyrics? Actors? Humor?
Did
they get those right?
--What
would car product be for 17-24 year olds?
What would change about the commercial?
Images? Music? Words/lyrics?
Actors? Humor?
Do
you think the Solution (The Swagger Wagon video) of PARTS + Audience (Presentation)
above was successful analysis of the Problem – meaning hitting primarily the
target audience (30-40’s) “without alienating
ancillary demographics” (younger or older minivan buyers and riders)? Why / Why not?
STEP 1: Attention to your main audience
**Attention to
audience CAN change how you choose and analyze your topic choice, your words,
and your images**
How would a
presentation/ biographical INTRO be different if your audience were
Hire you for an
office job
Just students (and they
vote on your grade)
People who are
raising money to give you a scholarship
People who believe
college is a waste of money
People in a skate
park
TIMING CAN ALSO CHANGE YOUR CHOICE/ANALYSIS/IMPACT:
BELOW: Even if the first is less violent than the second….
What audience
concerns got the first banned in the US (by Xbox marketing) since the theater shooting, while the
second was not?
Xbox fake shooting
commercial (was banned): http://www.youtube.com/watch?v=3ZcNXe20dXI
Vs Call of Duty Black
ops Commercial:
Primary audience is? Crossover audience
by which method?
http://www.youtube.com/watch?v=Pblj3JHF-Jo
STEP 2: Hooking GENERAL Audience Appeal
PLANNING FOR ALL AUDIENCES
ALL
cultures, within their society’s norms, have about 10 marketing or persuasive
approaches – tools or categories of how to tell story (tone), of choosing
topics for writing, towards hooking an audience’s attention.
If
you re-write or punch up or adapt your specific ‘story’ (fiction, product
commercial, political ad, etc) in one of these 10
tones, you hook a general audience more easily and can translate to same
audience in a different culture more easily
Every
culture defines each of these 10 attention-getting hooks/approaches differently (what is merely controversial in one culture (Janet Jackson exposed
breasts during Superbowl), is punishable by jail in another (In India, an actress returning to
her rural village was nearly set fire for a movie where she showed her breasts
in a honeymoon movie scene) is boring in another (almost
every beach in Spain is topless optional).
TONE and
SPOKESPEOPLE: WHAT CAN YOU CHANGE ABOUT YOUR WRITING to match different
audiences
|
10 Universal
TOOLS (or themes) in telling story/choosing topics |
|
1)Universal ‘human’
drama : tragedy,
drama, family, loneliness, etc |
|
2)Fantasy
roleplay (eg Axe Spray, Sports Videogames) |
|
3)Ride
or react to a Trend (eg Vampire genre) |
|
4)FEAR |
|
5)
Celebrity or sexual or heroic character’s endorsement (“Be Like Mike”, Japan’s
Ronald McDonald: http://youtu.be/_UKLncvGxQ8 ) |
|
6)Humor |
|
7)Desire
to be successful /cool |
|
8)Intensity
|
|
9)Disarming
of a Fear |
|
10)Over
the top or Controversial |
END