5 minute QUIZZES: EACH IS 8 POINTS

QUIZ 0) FOR THURS: 8/23 DEMO/ QUIZ 0 ON: read: “Check cashing outlets…” 114-117

QUIZ QUESTIONS:
1) Why don’t payday lenders fall under the Community Reinvestment Act?
2)Why are pay day loan places financed by large banks (part of the banking ecosystem) in economically deprived areas instead of just setting up branches? (Hint: it's not primariy fear of bank robbery)

QUIZ 1) For 8/30 R READ: “Understanding China’s Middle Class” 202-208
Describe two ways China's middle class is similar to the US and 1 way it is not

QUIZ 2) For 9/4 T READ: “Student Loan Scandal” 46-57
What was the ethical issue/risk raised by colleges taking cuts, getting kick backs, or direct lending to students?

QUIZ 3) For 9/6 R READ: “The New Spies” 138-143
Should companies be allowed to use spying style techniques to counter angry/abusive consumers and slick competitors? Give an example of what could inspire valid and one example that could inspire abusive spying that you could imagine.

QUIZ 4) For 9/18 T READ: “Facebook users ask who owns Information” 97-100
If you are not paying, you are the product --> what is your opinion of this warning about free services like Facebook etc that sell wholesale customer profiles for targeted marketing

QUIZ 5) For 9/20 R READ: “An American Seduction: portrait of a Prison Town” 120-138
List three benefits and three 'negatives'/'damages' to a community when privatizing a need such as prisons?

QUIZ 6) For 9/25 T READ: “Starbucks Cutting…” 57-59
What's an example of a small business you use/know about that provides an 'experience' that cannot be leveraged against larger companies in the same industry that mostly offer 'cheaper' as a customer incentive?

QUIZ 7) For 10/2 T READ: “But Wait, You promised” 100-114
Choose one industry (other than cell phones) and how do you think technology will create customer relations problems for future managers and corporate leaders

QUIZ 8) For 10/11 R READ: “The Green Machine” (Walmart): 60-72
What do you think of Walgreen's attempt to adapt? Smart in expanding their customer base, or risking their customer base (meaning their audience doesn't give a shoe about 'green' -- only about price)

QUIZ 9) For 10/16 T READ: “Brake Stake Ownership” 89-91
What are two ways experiential marketing can benefit your own company's teams and employees?

QUIZ 10) For 10/18 R READ “Color of Money” (Advertising Industry): 163-173
Choose one industry. Do you see more benefit to companies recruiting and keeping diversity better than 'paying' Various ethnic groups' niche marketing companies? What is one drawback?

QUIZ 11) For 10/30 T READ “And Now a Game” (Video Game ads): 36-43
What kind of multimedia advertisement tie-in could you imagine for any local AZ business or product? List 3 reasons why you think this would be effective advertisement

QUIZ 12) For 11/8 R READ “Selling Walmart” : 72-86
Do you think being public in political agendas is worth the risk (increase customer points of contact or purchases) or can alienate too large a reactionary demographic.

Think Chik-Fil-A...

QUIZ 13) For 11/13 T Read 151-157 “A Virtual World but Real Money::

What is a form of alternative 'money' or 'reward' that a company or industry could use to reward customers while saving money by establishing a partnership with some other business with 'cool' or 'positive' factor

For example: Coke rewarding w/soda caps that allowed free downloads of artists from a record label that accepted a partnership with Coke)